Issue 37, Winter/Spring 2024 https://doi.org/10.70090/AAS24AAI Abstract This study analyzes trends in Arab literature that address the use of artificial intelligence (AI) technology in mass media. The research relies on a meta-analysis, or secondary analysis, and incorporates both quantitative and qualitative approaches. The study examines all Arab media studies conducted in …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/AFA24DDI Abstract The study explores the artificial intelligence (AI) divide in Egypt while considering the moderating influence of age/generation. The research compares digital natives born in the digital age vis-à-vis digital immigrants who grew up in less technologically adapted environments. The study uses the UTAUT2 model …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SSDE24CM Abstract The proliferation of artificial intelligence (AI) technologies has revolutionized business. Simultaneously, marketers have benefited tremendously from this technology, which has enhanced digital marketing capacities. This is achieved by AI analyzing individual consumer data and purchasing behavior to target specific products that suit personal preferences, …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24UAIT Abstract The study examines the impact of Artificial Intelligence (AI) techniques (e.g., chatbots, targeting ads, data analysis, marketing automation, etc.) on an online store’s brand equity, which includes components of brand awareness, brand image, brand association, perceived quality of the brand, and brand loyalty. The …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/TI24AIS5 Abstract The phenomenon of alienation, which is widely examined in both specialized and general studies, has seen a decline in its conceptual clarity and usage in recent times. Meanwhile, a new paradigm known as Society 5.0 has emerged, which coincides with the technological surge in …

As this issue of Arab Media & Society has a theme of ‘Media & Artificial Intelligence’ it provides the opportunity to reflect upon the forum hosted by the Kamal Adham Center for Television and Digital Journalism in the School of Global Affairs and Public Policy at the American University in …

Connock, A. (2022). Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age. Routledge. ISBN 9781032100944, 344 Pages 16 B/W Illustrations, Published November 18, 2022, by Routledge. The recently published book authored by Alex Connock scrutinizes contemporary media business models in the context of Artificial Intelligence (AI) and …

Scroll down for the Arabic abstract. Abstract This study aims at uncovering the effect of using artificial intelligence (AI) techniques on two levels of virtual reality (360° video and immersive 3D) while presenting news stories in recipients’ immersive experiences. To achieve this goal, a field experiment was designed to collect …